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Myths about art pricing you need to know

Pricing art can be one of the most frustrating parts of selling art. There are no hard and fast rules around it and it can feel arbitrary.

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It’s not arbitrary though and it’s important to understand how pricing art works in order to price your own art so that it sells.

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Number one is that art doesn’t sell more if it’s cheap. While some people may be more able to afford lower prices, if you are competing on price alone, you’ve already lost.

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The reason why people buy art isn’t because it’s on sale, but because it speaks to them.

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Number two is the idea that art that is higher priced sells at that price point because the artist is more skilled. In some cases, for sure the artist has mad skills, but in most cases it’s because the art is popular.

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The artist has found the sweet spot between what they want to make and what the public wants to buy.

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Their art becomes collectible and to control the pace of sales, it’s important to raise prices accordingly. Being overwhelmed with art sales carries its own problems as well including burnout and overwhelm.

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Three, if you price your art high from the get go, people will see its value and want to buy it.

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Actually, pricing your art too high before you’re regularly selling has the same effect as pricing it too low – people will avoid buying it because the art and demand doesn’t reflect the price point.

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The trick here is to do a few things:

  1. figure out the point where what sells and what you like to create ross over and do more of that
  2. price your art by the linear cm or inch at a level that’s both professional but not unreasonable. That for someone with a middle class income won’t be a stretch to buy. An almost impulse purchase if you will.
  3. produce more art and promote like made to create demand so that you can raise your prices every few months and get to the point where your art is in the thousands of dollars or pounds
  4. work with me so I can get you there faster. Coaching by the hour is available to move you through the stages of your art career so you can get to the good bits years ahead of your colleagues. Contact me to book an hour, only £99 / $150 CAD and let’s get going!
Paula Telizyn

Paula Telizyn

Paula is a business coach, author and mentor for visual artists. She works with ambitious, motivated creatives to help them create success online.