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The biggest issue in any art business

Last week I was ill with pneumonia which hit me on Friday and shut me down until the antibiotics kicked in.

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I spent a lot of time in bed thinking because I had no strength to do anything else and it occurred to me that the biggest issue in any art business isn’t cash flow, though you might think it would be.

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No, instead it’s not keeping your eye on the ball. Losing focus.

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It’s so easy to think the next shiny object will help things run smoother, bring in more money, generate more creativity, but the reality is it doesn’t. You’re sabotaging yourself by jumping from one thing to another.

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An art business is a marathon not a race. It requires you to show up and make your art whether you feel like it or not. To show up in your marketing whether you have an audience of 1 or 100 or whatever. To be relentless when everything feels pointless.

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Oy, sounds like a hard slog, right? The reality is, it can be, but it doesn’t have to be the equivalent of carrying a boulder up a mountain side.

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This is where a coach comes in – to not only cheer you on, but to actually say, “what the hell are you doing?” when you want to throw everything aside. To give you the outside view of where you actually are in your journey and to help you make the best decisions moving forward.

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Art is personal – it HAS to be in order for it to sing to your audience. But the downside of that is artists can’t see the forest for the trees.

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I know I made my best art business moves when I worked with coaches and I know I’m making my best business moves now because I’m working with a coach.

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If you really feel like you want to go BIG with your art, however you describe big to yourself, then contact me and let’s talk. An hour of coaching is only $150 CAD / £99 and we can get a lot done in that hour to get you making more art, and better yet, selling more art faster.

Paula Telizyn

Paula Telizyn

Paula is a business coach, author and mentor for visual artists. She works with ambitious, motivated creatives to help them create success online.